It’s safe to say that e-commerce in general has come a long way over the past decade and a half and not just design-wise. E-commerce came and conquered the digital realm. At first, some were rather shy and unsure about making online purchases, but now, according to Statista’s gathered data, the number of people who buy goods online has reached 1.8 billion last year with a forecast stating that this figure will grow to around 1.92 billion in 2020.
With such promising numbers ahead, every e-commerce website owner needs to up their game in order to stay relevant in the business.
As brands, e-commerce companies must embrace not just the sole nature of running an online shop. They also need to adapt the new changes and follow the trends the industry dictates. That may be search engine optimization, brand building via social media, link building, content marketing, lead generation and last but not least, web design.
While the products you sell are the bread and butter of your business, your website is the digital equivalent of your shop. As such, you want your shop to be easily accessible and easy to navigate for everyone who’s interested in making a purchase.
You remember walking into a store just because it looked awesome from the outside and the shop window had some pretty cool stuff? Well, same thing applies here too.
